Case Study: The RA Centre
The RA Centre is the country's largest recreation, sport, fitness and leisure centre of its kind: one that offers a
combination of exciting programs and exceptional services that attract a diverse membership of over 27,500 members.
The Situation
In 1995, the RA Centre was looking for additional member benefits to offer their 27,000 members of the centre.
Greg Janes, Personal Lines Manager of Smith Petrie Carr & Scott Insurance Brokers Ltd. met with the RA Centre
Member Services team, and offered to develop & implement a Group Auto & Home Insurance discount program for
all eligible members. With anticipated group savings of 20% off most competitors insurance products,
plus additional discounts available, premiums can be reduced up to 50% plus your Group discount.
Our Solution
The benefits for the RA Centre and the members were obvious;
- Members appreciated the additional discounts offered on all their insurance needs
- The savings can be rather substantial when grouped with other products to maximize available discounts
- The RA Centre offers the program as an incentive to new members, as the insurance savings can save more than
the cost of membership and various programs, considerably more in many cases.
- The RA Centre can use the Group program to manage member retention as only active members (Government employees
& non-Government members) can participate in the program, and receive the additional discounts.
In one case, an RA member saved over $ 800.00 compared to his previous insurance rates, and was amazed how easy it
was to get the new policies prepared and processes, all it took was a phone call to the office of Smith Petrie,
and within 24 hours, the policies were underway!
Results
Currently, over 1500 RA members participate in the Group Auto & Home Insurance program and enjoy considerable savings!
To find out more about implementing a Group Auto & Home program for your company or Association, call us today at (613) 237-2871 ext. 139
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