Rogers Insurance and CapriCMW Merge to Become Acera Insurance

Our parent company, Rogers Insurance, has merged with CapriCMW to become Acera Insurance, one of Canada’s largest independent brokerages. Smith Petrie Carr & Scott, as part of the Rogers Insurance Group of Companies, will also transition to become Acera Insurance. 

The merger combines the strength and stability of two award-winning independent and employee-controlled companies, consolidating a wide range of professional expertise and decades of experience in insurance and risk management. With 1,000 employees located in over 50 offices across Alberta, BC, Ontario and the Yukon, the company is positioned to be a leading national insurance brokerage with deep roots in the communities they serve.  

Acera Insurance remains an employer of choice in the insurance industry and nationally, with over 33 awards for outstanding workplace culture and employee experience. Rogers Insurance and CapriCMW have had a collaborative relationship for nearly 20 years and together, they will achieve additional scale and capacity, creating valuable opportunities for new and long-term employees.

“The merger of Rogers Insurance and CapriCMW solidifies our industry leadership, builds our portfolios and provides significant value to our employees, partners, clients and communities.  We want to change the way Canadians feel about insurance.”

– Lee Rogers, President of Rogers Insurance

“We will continue focusing on our growth across Canada, leveraging the stability and strength of the deep expertise, insights and experience of both companies. We are excited for this next chapter as we unite as one company, expanding our capabilities to deliver new products, services and solutions.”

– Andrew Kemp, President of CapriCMW

Introducing Acera Insurance

In the process of determining a new name, we drew inspiration from the scientific term for one of Canada’s best known national symbols, the Maple tree (latin – Acer).

The name Acera recognizes the history and core values of two locally owned and proudly Canadian companies, while reflecting our combined entity’s future as we expand across Canada.

Acera Insurance is a fiercely independent, employee-controlled company with strong roots in Alberta, BC, Ontario and the Yukon.

What does this mean for clients?

Rest assured your policy coverage remains in place. The dedicated broker and service team you’ve come to know, and trust will still be here to support you from the same office and telephone numbers. The biggest difference you’ll see? Our name.

As we transition to becoming Acera Insurance in the coming months, you will start to notice updates to our website, email addresses, documents as well as signage. While there will be differences in our brand that will be brought to life through our physical offices and online presence, our service standards will remain the same. As Acera Insurance, we remain committed to delivering the exceptional client experience that you expect and rely on from your trusted broker.

If you have any questions at all about this news, we’re here to provide you with answers. Please contact us or reach out to your broker for more information.

Expanding to Better Serve Clients Nationwide

As we look towards the future, we are also bringing on Clairvest as a minority partner. This new partnership will strengthen our unique position as an independent and employee-controlled insurance brokerage. Moving forward, we will work together in identifying Canada-based brokerages with complementary values, cultures, products and services, who are interested in scaling with an alternative to the acquisition model prevalent in the insurance industry today.

Read the press release here.

Rogers Insurance and CapriCMW Merge to Become Acera Insurance.

Smith Petrie Carr & Scott, as part of the Rogers Insurance Group, is now Acera Insurance.

As one unified company, we are now one of Canada's largest independent and employee-controlled brokerages.